Aliza Licht

Founder and President, Leave Your Mark LLC

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About Aliza Licht:

As the Founder & President of LEAVE YOUR MARK LLC, Licht works as a strategic consultant for companies at the intersection of Fashion & Technology. With a proven history of building and developing brands, her expertise lies in branding, positioning, communications, strategic partnerships, content creation, social media, and digital strategy.

Licht is also the best-selling author of LEAVE YOUR MARK: Land your dream job. Kill it in your career. Rock social media. Over 30,000 copies have been sold in the US, UK and Canada (since May 2015), with new translations launching in Spanish and Chinese. Licht has become a virtual best friend and mentor to thousands of people around the world. She is regularly covered in the media, most prominently on the cover of The New York Times Style section in the article “Who Will Be America’s Next Top Mentor?”

Licht was formerly the long-time SVP of Global Communications for Donna Karan International, responsible for overseeing the worldwide strategy and creating some of the most talked about public relations campaigns in the industry.  She is most known for her work as the voice of DKNY PR GIRL®, an award winning Twitter personality that she created. Licht has been widely credited as a social media pioneer in the fashion industry, building a dynamic and organic Twitter community of 530,000 followers for DKNY from 2009-2015.  Her ability to speak to a new audience with a digital mindset captivated customers and followers worldwide. The person behind DKNY PR GIRL’s true identity was kept anonymous for two years until October 2011 when Licht revealed herself. Her story is chronicled by The New York Times in "PR Girl Revealed as PR Executive.”

 Licht is a TEDx speaker, a five-time Fashion 2.0 award winner, was named one of Time's "Six Women Who Rule the Fashion World", “50 Most Influential People in NY Fashion” by Fashionista, and #30 in the “Top 50 Most Powerful Women in New York" by the NY Daily News.