Caroline is an E-commerce & Digital Marketing Leader and Fractional Executive. Most recently she was the Senior Vice President of Direct-to-Consumer at Supergoop!, Caroline oversees e-commerce, site development, digital marketing, paid media, social strategy, CRM and customer experience for the fast-growing, category-creating SPF beauty brand.
Prior to Supergoop!, Caroline oversaw exponential growth of the Digital business at ready-to-wear women's fashion brand Veronica Beard. Her early career began working for start-ups, followed by senior digital positions at Alexander McQueen in London and CHANEL Fragrance & Beauty in New York.
She holds a BA from Georgetown University and an MBA in Luxury Brand Management from ESSEC in Paris, France where she graduated as Major de Promotion (valedictorian).