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Julie DeLoca

Founder & CEO, LOCA Marketing / CMO, Seddi

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Julie is the CEO & founder of LOCA Marketing, a brand consultancy enabling brands and start-ups to tell their stories to consumers, investors and customers. Julie also acts as the CMO of Seddi, a software company redesigning the way fashion goes to market, as well as formerly acting as interim CMO for brands across the fashion, beauty, luxury space from retail and sustainability to fashion tech. She is an innovative marketer, storyteller, and brand builder with expertise in transforming brands and creating connections that lead to unique and powerful collaborations.

Julie is currently CMO for SEDDI, a deep tech start-up enabling physically based digitalization in the fashion industry. And was most-recently CMO at the Eco Fashion Corp. a greenhouse of sustainable apparel and textile brands.

Before launching LOCA, Julie led marketing at Capezio, Elie Tahari and Rebecca Minkoff and was President of MODCO Creative. Julie brings 20+ years of experience to new and traditional media with an emphasis on brand strategy and immersive, experiential marketing and programming. Julie is a speaker and thought-leader and has been an advisor to the NYFashion Tech Lab since inception.