Lauri Kien Kotcher is the President of Hello Products, a disruptive and naturally friendly oral care company. She is also a Senior Advisor at Catterton Partners where she serves as a Board member of several portfolio companies, including Strivectin and CoverFX and plays an active leadership role in driving their growth. andis an Advisory Board Member at several early stage companies including: Piqora, a B-to-B social media company; LXR & Co., an omni-channel vintage luxury retailer and Or-Genix, a cosmeceutical start up.
Prior to her current roles, Lauri spent 10 years in senior line marketing roles as CMO of Godiva, Head of Global Marketing at Pfizer Consumer Healthcare and as Head of Marketing in the Equities business at Lehman Brothers . As CMO at Godiva, Lauri was responsible for product and packaging innovation, store design and visual merchandising, pricing and promotions, licensing and marketing communications. Over her tenure, revenues grew 50% driven by product innovation and high quality integrated marketing, EBITDA grew to its peak and the brand strength reached new heights. At Pfizer Consumer Healthcare, a $5Billion division of Pfizer, Lauri was responsible for leading global marketing and innovation, resulting in a growth rate for the division of double the industry average and with the blockbuster Listerine and Nicorette brands growing over 15% per year.
Prior to Pfizer, Lauri was a partner at McKinsey and Company. Over her 15 year career, she served global clients in luxury retail, packaged goods and consumer healthcare. She was a co-leader of McKinsey’s North American consumer practice and was known for her work with front line sales teams and for spearheadingMcKinsey’s industry leading sales force benchmarking work. She authored multiple speeches and articles and served on the GMA Advisory Board.
As a result of her varied experiences, Lauri has a unique perspective on how to capitalize on the opportunities for consumer branded businesses at all levels of scale from $5MM to $5Billion and from the vantage point of a senior executive, board member and owner/investor.
Lauri holds a BA cum laude from Princeton University and JD/MBA degrees from Stanford University. She is the Vice President of the Board of Trustees of The Churchill School and Center and is an avid tennis player and skier.